Ramp

A unified product graphic system

I partnered with Bakken & Bæck to build a unified product graphic system that replaced inconsistent visuals with a clear, scalable framework—giving teams the tools to create coherent graphics across marketing and product surfaces.

system design, Brand tooling, Brand development

The Challenge

Growth created visual fragmentation.

As Ramp’s product suite grew, our visual expression struggled to keep pace. Product graphics were being created ad-hoc across multiple teams, leading to inconsistencies in structure, tone, and clarity. This fragmentation made it harder to communicate features coherently and was slowing the pace of work. We needed a unified system that could scale with the product and reinforce Ramp’s brand at every touchpoint.

The Vision

A visual language aligned with the product.

My goal was to create a visual language that felt native to Ramp’s product experience—simple, modular, and unmistakably Ramp. The system needed to bring brand and product closer together, provide clarity across a wide range of narratives, and give designers and partners a reliable framework for building assets quickly and consistently.

The Process

From alignment to system architecture.

I aligned with Brand, Product Design, and Marketing to understand needs, constraints, and where the existing approach was breaking down. From there, we defined the foundations of the system—grid, type, color, shape language, iconography, and motion patterns—and built them to work together. We validated the system through real product stories, pressure-testing it against live features and iterating based on what teams actually needed to ship work effectively.

The Outcome

A scalable system adopted across teams.

The result is a cohesive, scalable product graphic system adopted across Ramp’s design and marketing teams. It provides a visual framework, a component library that accelerates creation, and a repository of assets that Marketing and sales can use off the shelf. The system strengthened brand coherence, improved cross-team alignment, and created a foundation that continues to support new features and future growth.